Value over Volume

Value over Volume
sm4hc summary of today's Tadd Pullin Hospital Impact post. 
Bottom line? The Affordable Care Act has forever changed healthcare and its marketing.
http://www.sm4hc.com/making-the-marketing-shift-from-volume-to-value/

Looking for content for your website, twitter feed and FB?

Looking for content for your website, twitter feed and FB? 
Check out what the CDC has to offer ...
http://www.sm4hc.com/cdc/

SM4HC members:

SM4HC members:
This is an active, worthy Google Community to consider joining.
Check it out!
Scott

This will be a great meeting. If you are interested in attending please let me know. ktucker@firstlighthomecare.com

This will be a great meeting.  If you are interested in attending please let me know.  ktucker@firstlighthomecare.com
http://mor-of.net/guest_presenter_20132_marketing_panel.html

This is a special sm4hc summary review

This is a special sm4hc summary review 

Join Val Jones Patricia Raymond Brian Ahier Lee Aase Todd Hartley and moderator Kathi Browne as they discuss web-based content in healthcare, how it serves them and saves physicians time. 
http://www.sm4hc.com/contagious-content-in-healthcare/

21st Century skill: Curation

21st Century skill: Curation
Tools to help you keep ahead of the flow of information
http://www.sm4hc.com/online-curation-tools/

HIPAA & Healthcare Marketing

HIPAA & Healthcare Marketing
5 things to remember
A sm4hc quick read summary
http://www.sm4hc.com/hipaa-and-hc-marketing-knowledge-is-power/

Another nice post about G+ fyi ...

Another nice post about G+ fyi ...

Originally shared by martin shervington

Google Plus is Google - the social layer explained!
This video gives you an overview of Google+ and how the social layer goes across so many of Google's products and services.
It includes:
Google Plus is both a social destination and the social layer
Google+ - the social destination
Gmail, related to Google+
Google Search including personalized results and Google authorship
+1 button on the website 
Google Search - an easy 'follow' link for a company with a page (so they are opting in) and you can follow your fans back!
Google Maps and Google Local e.g. reviews and Zagart, event with friends
Can link your Google+ Page to your website - driving traffic to somewhere more intimate
Google+ Page - and links into communities where you can interact with fans
Google adwords, +1s of a page (social extensions turned on) - link straight to your Google+ Page
Google Adwords - +1s on display ads, bottom of the page 
Android, inc. Google Maps 
Google Now
Play, can share with circles music for one complete play
Hangouts, (can invite circles) also using hangouts on air you can do live streams to YouTube 
Youtube - your own channel; hoosing who can 'see' your content and with whom you want to share content, sharing content generally
Drive and documents - sharing folders and collaboration with files
Calendar, and events (able to invite circles as well)
Google Wallet - showing what has been bought
Google Offers
Google Chrome 
Google Chromebook
#commoogling  
http://www.youtube.com/watch?v=pB4P3_KLlMY

10 Tools for Creating Infographics/Visualizations

10 Tools for Creating Infographics/Visualizations
Actually a pretty good list, I especilly like "'#10 Present Me"
------------------------
1. Piktochart      http://app.piktochart.com/themes
2. Easel.ly         http://www.easel.ly/
3. Infogr.am      http://infogr.am/
4. Visual.ly        http://visual.ly/
5. Tableau        http://www.tableausoftware.com/public/how-it-works
6. OmniGraffle  http://www.omnigroup.com/products/omnigraffle/
7. Balsamiq      http://www.balsamiq.com/
8. Make a video  http://bit.ly/Yc2KHI
9. TimelineJS     http://timeline.verite.co/
10. Present.me    http://present.me/
http://mz.cm/XWgsN0

Simple SM Checklist for Healthcare Practices

Simple SM Checklist for Healthcare Practices
Nifty 1-pager
http://bit.ly/11vDDpB

13 Tools to Simplify Your Social Media Marketing

13 Tools to Simplify Your Social Media Marketing
Are you familiar with these tools? If not, you may want to check this out.
Crowdbooster * Buffer * WordPress * Google Alerts * Google Reader * PageLever *( HootSuite * SocialOomph * Zite * Evernote * HobSpot * Discus * NutshellMail * Social Media Examiner 
http://www.sm4hc.com/social-media-tools-sme-list/

FB/YouTube tips from the expert

FB/YouTube tips from the expert
sm4hc quick summary review of this excellent post by industry leader +Amy Porterfield 
http://bit.ly/XWbiR0

Inexpensive lighting for video

Inexpensive lighting for video
Just saw this great article on inexpensive lighting for your videos.
Couldn't not share it with you.
http://bit.ly/11pNSM5

FB Graph and Healthcare

FB Graph and Healthcare
Takeaway: Graph only displays public information. 
http://bit.ly/VUMZp9

The days when Healthcare can ignore social media are drawing to a close.

The days when Healthcare can ignore social media are drawing to a close. For those who need some good talking points, here's a summary of a great article by Lindsey Weintraub .
http://bit.ly/XUtOJw