How we use online video to reach more patients
SUMMARY:
The challenge is to find that niche of meeting ever rising expectations for relevant, meaningful, referral worthy internet content. Viral videos [rise/dissipate too quickly]. Because Nebraska Medical Center's 212 streaming video library is relevant, our audience (200K+ views) and overall visibility grow proportional to their forwards/links/reposts. Participating physicians realize increased patient self-referrals. Meanwhile, our self produced videos represent little or no incremental costs -- that nicely complements our other PR/marketing strategies.
YouTube Channel http://www.youtube.com/nebraskamedcenter
website http://www.nebraskamed.com/health-library
Facebook page http://www.facebook.com/NebraskaMed
Twitter feed http://www.twitter.com/nebraskamed
http://bit.ly/11FjBVT
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