Thursday, March 28, 2013

Nifty eBook on Curation


Nifty eBook on Curation
Description: In this ebook, you'll learn how to balance and blend the two halves of content marketing - creation and curation (with a foreword by Ann Handley).

Download here http://bit.ly/Xl2dH3

Nice local news story -- showing professional development benefits of using Twitter.


Nice local news story -- showing professional development benefits of using Twitter. Thanks Kathi Browne for the original tweet.

 http://bit.ly/XkXSUp

Monday, March 25, 2013

How we use online video to reach more patients

How we use online video to reach more patients 
SUMMARY: 
The challenge is to find that niche of meeting ever rising expectations for relevant, meaningful, referral worthy internet content. Viral videos [rise/dissipate too quickly]. Because Nebraska Medical Center's 212 streaming video library is relevant, our audience (200K+ views) and overall visibility grow proportional to their forwards/links/reposts. Participating physicians realize increased patient self-referrals. Meanwhile, our self produced videos represent little or no incremental costs -- that nicely complements our other PR/marketing strategies.
YouTube Channel http://www.youtube.com/nebraskamedcenter
website  http://www.nebraskamed.com/health-library
Facebook page http://www.facebook.com/NebraskaMed
Twitter feed http://www.twitter.com/nebraskamed
http://bit.ly/11FjBVT