* Few Thoughts before you start a Hospital Blog(

* Few Thoughts before you start a Hospital Blog(
Bryan Vartabedian, MD, 33 Charts, offers great advice if you're thinking of starting a hospital blog. 

sm4hc summary:

Blog for show or blog for dough?
   Avoid a "dead blog." First know the "why."
   Make your blog functional/memorable/ noteworthy and make it work.
   Otherwise don’t make it at all.

The best hospital blogs get you:
   A window to show your human side.
   A natural/eclectic multimedia mix to discuss uncomfortable hospital issues.
   A social home to share your core stories/experiences/community commentary.
   A way to drive traffic to your more static website/programs/initiatives.

Hospital Blog ROI:
   As with hospital landscaping, difficult to SM's ROI.
   A better question: What's the potential cost  of remaining alienated from your patient base? 

sm4hc original post: http://bit.ly/sm4hc-33c-blogTips   
http://bit.ly/sm4hc-33C-HospBlogs