Summary:

Summary:
Hospital Taglines

When hospital COOs come on board, they want “to own the brand,” hence a new advertising agency/new tagline. Since tenure of CMO’s now averages 18.2 months, taglines tend to change more often then before.

“For service organizations like hospitals, taglines are best served as reminders to internal audiences–clinicians, physicians, housekeeping, the board–what the brand means, and their contributions to living the brand.”

Tagline venue’s? “Town halls, video presentations on Intranet and social media platforms, cafeteria flyers, employee recognition programs, email and printed newsletters, and hundreds of other practical, efficient, consistent communications tools.”

Original sm4hc post  http://bit.ly/T052dh
http://gojunto.com/taglines/