If your (health) organization doesn't have a formal social media policy yet, here's a good starting point.

If your (health) organization doesn't have a formal social media policy yet, here's a good starting point.

Originally shared by Kathi Browne

Some basics in starting a hospital Social Media policy.

#hcsm   #socialmedia   #hospitals  
http://browneknows.com/hospital-social-media-policy-basics/

Unhealthy use of Health sites

Unhealthy use of Health sites
When someone searches a health topic, he/she assumes (often wrongly) anonymity.  http://bit.ly/1bhp64J

Relevant paragraph from report:
_"A patient who searches on a “free” health-related website for information related to “herpes” should be able to assume that the inquiry is anonymous. If not anonymous, the information knowingly or unknowingly disclosed by the patient should not be divulged to others.
Unfortunately, neither assumption may be true. Anonymity is threatened by the visible Internet address of the patient’s computer or the often unique configuration of the patient’s web browser. Confidentiality is threatened by the leakage of information to third parties through code on websites (eg, iframes, conversion pixels, social media plug-ins) or implanted on patients’ computers (eg, cookies, beacons)."_

Future of HOA

Future of HOA
Ronnie Bincer predicts what's next for Hangouts on Air
http://bit.ly/osmRB15
http://bit.ly/osmRB15

Serious Reasons for Using Video in G+ for Search

Serious Reasons for Using Video in G+ for Search

You should be using video as the first opportunity, because you can repurpose it in so many different ways, expanding your "discovery footprint."

Excerpt from a June 9th HOA 
http://bit.ly/15xUA2n
http://bit.ly/12jdw0F

How to use G+ to Engage for hospitals and practices

How to use G+ to Engage for hospitals and practices
For great Google Search, you have to have something so useful that your followers want to come and check on a regular basis.
http://www.youtube.com/watch?v=i5Sm60lpP_k&feature=player_detailpage

Profile Photos - the New Belt and Shoes

Profile Photos - the New Belt and Shoes

 Do you realize just how much people judge you by your online profile image? Here's a round-up of some pretty good posts on the subject.
 
#profilepicture   #profilephoto  #profileimage
http://www.sm4hc.com/profile-photos-the-new-belt-and-shoes2/

Google Authorship for the Uninitiated FIRL

Google Authorship for the Uninitiated FIRL
I met someone yesterday who writes professionally all over the web but who had never heard of Google Authorship. I guess that inspired me to compile this round-up post  ...

... something perhaps for you to share with your writer friends as well.
http://www.sm4hc.com/google-authorship-for-the-uninitiated-firl/

Video: Hashtags in G+ -- Strategies and Benefits for Hospitals and Practices (4:40) http://bit.ly/19Ltadq

Video: Hashtags in G+ --  Strategies and Benefits for Hospitals and Practices (4:40) http://bit.ly/19Ltadq

Hashtags are a great way to for you to research your topic or be found by your target audience.

Kathi Browne  and Todd Hartley  provide insights and tips during this recent Use G+ to Advance Your (Hospital/Practice) in Search  HOA .

Among the tips:

1. Find "official" health related hashtags at the The Hashtag Project http://bit.ly/19LonZM

2. Find out what hashtags your Twitter thought leaders are using.

3. Use Google’s Autocomplete to suggest hashtag labels.

#hashtagsongoogleplus    #hashtag   #healthsocialmedia
http://bit.ly/19Ltadq

UPDATE

UPDATE

With apologies, I've been silent for the past few months as I've regrouped and retooled.

With the new name and look for this G+ Community, my hope is the the new sm4hc  will bring better information and more sustainable resources to you and better serve your use of social media in support of healthier communities.

Cheers from Seattle, WA
Scott

Crisis Management

Crisis Management
Here are my best 7 curated articles about Crisis Management (below).
Take aways:
     Monitor social media space.
     Be present and active in Social Media before a crisis arises.
     Avoid crisis in the first place by having a SM Policies and training staff.
     But also have an Emergency Crisis Management Plan just in case.
     Act quickly. Minutes not hours. Hours not days.
     Follow-up and learn.
    
Crisis Management Articles
Social media crisis management in healthcare http://bit.ly/15OuaM2
12 Principles for Responding to Negative Online Comments http://bit.ly/15OwRx8
Healthcare Marketing: Eight Rules for Crisis Management http://bit.ly/15Oxjvo
How to manage healthcare social media risk http://bit.ly/15OxMxA
Social media crisis: Four things you need to be ready http://bit.ly/15Oy6MV
Don’t Be Scared Be Prepared – How to Manage a Social Media Crisis http://bit.ly/15OyStc
Social Media Crisis on Rise (report) http://bit.ly/10uh4vN

This is an edited version of a great Google Plus Hangout from last week.

This is an edited version of a great Google Plus Hangout from last week.
Good information.
http://bit.ly/12rSs7d

Wonderful use of social media for healthcare

Wonderful use of social media for healthcare

Susannah Fox [who is great and really should join/become active on G+] has published this Storify on "What if Healthcare ..." #whatifhc .

To learn more Susannah's "what if health care ..." project, visit http://bit.ly/YeaQCC


Thanks to David Harlow for originally bringing this to our attention.

Special note to Stacy Braiuca -- Can you do something like this for your   #hchlitss  http://hchlitss.blogspot.com/ 
http://storify.com/SusannahFox/what-if-health-care

Kathi Browne 's "Contagious Content" hangout http://bit.ly/YysvlK originally inspired Lee Aase to publish "The Right...

Kathi Browne 's "Contagious Content" hangout http://bit.ly/YysvlK originally inspired Lee Aase to publish "The Right Length for Health Videos" for the Mayo Clinic SM Health Network. Now today, Tracy Granzyk  has written a very insightful follow-up, "The Future of Health is Social" for The Doctor Weighs website. 

She asks and answers:  " With so much competition for the attention of healthcare associates,what is the best way to get your message heard? We have chosen to go with short, sweet and humorous videos for internal education when possible . "

For highlights of the hangout, visit http://bit.ly/14k8VQH for a 5-minute highlights video, or http://bit.ly/YysvlK for a highlights blog post.
http://bit.ly/ZSlnj9

Hangouts, Videos and Google Plus

Hangouts, Videos and Google Plus
 Todd Hartley from WireBuss produced a brilliant video on "Video Marketing Strategy  Using Google+ Hangouts On Air." Todd's ideas are so good that I'm proposing our Hospital Foundation adopt them as our main communications/outreach strategy.
Below is a shorter 7 minute edited version suitable for quickly sharing these ideas with others. To see the original and more complete 16 minute version, visit  http://bit.ly/17ZWiu9
http://www.youtube.com/watch?v=gekq1FLYJjU

G+ Hangout Explainer

G+ Hangout Explainer
If you need to explain Google Hangout to the C Suite but don't have much time, consider including this brief sm4hc highlights video (2:34) as part of your presentation.

Excerpts from "The birth of human media: Sarah Hill at TEDxCoMo" (16:17)  http://bit.ly/11EnUAn
http://www.youtube.com/watch?v=uqUxqT84PsY

7 Surprising Stats that Impact Online HC Marketing

7 Surprising Stats that Impact Online HC Marketing
Some great advocacy stats promoting use of SM for healthcare.
sm4hc summary of longer article.
http://www.sm4hc.com/7_stats/

5 Easy Ways to Get Started with Online Video for your Practice

5 Easy Ways to Get Started with Online Video for your Practice
Heres a quick read to inspire you to make videos for your practice or hospital specialties.
http://bit.ly/10wEsyH

Online Reputation Management for Doctors - Highlights

Online Reputation Management for Doctors - Highlights
Here's a sm4hc 15-minute highlights video of ReachLocal's excellent recent webinar about managing your online reputation.
http://bit.ly/XQhYon
http://bit.ly/XQhYon

Tips for Disaster Response Plan

Tips for Disaster Response Plan
This is actually an interesting discussion of insiders' insights during medical disaster responses. For example, how to cope with power, communications and transportation issues? Telemedicine can be a "force multiplier," but how is the remote doctor really qualified? What about HIPAA concerns? Social media can be especially useful during a disaster, but exactly how?

This is a 20 minute edited version from the original 60-minute HealthCare Talk Google Hangout. http://bit.ly/17OexCH
http://bit.ly/17OexCH

With the news of Boston, this post from Content Aha's is timely

With the news of Boston, this post from Content Aha's is timely

An emergency communications action plan during a crisis
1. Divide your audiences: 
2. Prepare evergreen content: 
3. Understand your channels: 
4. Create an action plan with defined roles: 
5. Train 

Plus links to other valuable information
http://bit.ly/11djhhP

Has anyone on here had experience with developing a recruiting healthcare social media strategy? I am currently...

Has anyone on here had experience with developing a recruiting healthcare social media strategy?  I am currently trying to do this for my company but am having difficulties getting started!  any advise/ examples/ presentations would be welcome :)

Need to fund a healthcare project? Consider Crowd Funding.

Need to fund a healthcare project? Consider Crowd Funding.
Alex Fair from Medstartr.com provides some great insights and next steps in this highlights video of a recent google hangout on air .... about 20-minutes.
http://bit.ly/12BsXlN

A very interesting interacrtive infographic showing of the 1500 hospitals using social media how many use YouTube,...

A very interesting interacrtive infographic showing of the 1500 hospitals using social media how many use YouTube, Facebook, Twitter, LinkedIn, foursquare and Blogs.
http://bit.ly/16BMKnz

Some nice advise regarding patient reviews ...

Some nice advise regarding patient reviews ...
http://www.roadsidemultimedia.com/blog/attract-new-patients-with-google-reviews/

Nice eBook on Content Marketing ... includes persona worksheets.

Nice eBook on Content Marketing ... includes persona worksheets.
http://bit.ly/11XqFgG

In case you'd like a top five list of blogs to follow ...

In case you'd like a top five list of blogs to follow ...
http://bit.ly/11XrUwa

Nifty eBook on Curation

Nifty eBook on Curation
Description: In this ebook, you'll learn how to balance and blend the two halves of content marketing - creation and curation (with a foreword by Ann Handley).

Download here http://bit.ly/Xl2dH3

Nice local news story -- showing professional development benefits of using Twitter.

Nice local news story -- showing professional development benefits of using Twitter. Thanks Kathi Browne for the original tweet.

 http://bit.ly/XkXSUp

How Are Hospitals Using Social Media? [INFOGRAPHIC] - AllTwitter

http://www.mediabistro.com/alltwitter/social-hospitals_b37701

How we use online video to reach more patients

How we use online video to reach more patients 
SUMMARY: 
The challenge is to find that niche of meeting ever rising expectations for relevant, meaningful, referral worthy internet content. Viral videos [rise/dissipate too quickly]. Because Nebraska Medical Center's 212 streaming video library is relevant, our audience (200K+ views) and overall visibility grow proportional to their forwards/links/reposts. Participating physicians realize increased patient self-referrals. Meanwhile, our self produced videos represent little or no incremental costs -- that nicely complements our other PR/marketing strategies.
YouTube Channel http://www.youtube.com/nebraskamedcenter
website  http://www.nebraskamed.com/health-library
Facebook page http://www.facebook.com/NebraskaMed
Twitter feed http://www.twitter.com/nebraskamed
http://bit.ly/11FjBVT

Healthcare Buzzwords Part One (A through I )

Healthcare Buzzwords Part One (A through I )

ACO"Accountable Care Organization
Big Data: Voluminous raw data created as part of our everyday lives
CCHIT: Certification Commission for Healthcare Information Technology
Cloud vs. Closet 
     *Closet* equals traditional
     *Cloud* equals offsite/outsourced software, usually for a fee
EMR/EHR: "Electronic Medical Record" "Electronic Health Record" 
eRx: Electronic transmission btwn provider/pharmacy for prescriptions
HDHP: "High Deductible Health Plan"
HIE: Health Information Exchange
HIX  Health Insurance Exchange
HIM: Health Information Management 
HIPAA: Health Insurance Portability and Accountability Act of 1996
HSA: Health Savings Account
ICD-10:
      International Statistical Classification of Diseases
            and Health Related Problems,10th revision
Interoperability: Concept all data should be usable by other software.
IPA: Independent Practice Association

Part 2 J through Z coming soon

By Mary Pat Whaley knows healthcare buzzwords and consults at Manage My Practice. www.managemypractice.com
http://linkd.in/ZNojPR

"Leaders of today must open the door and give newer leaders the freedom to lead, even when this involves making...

"Leaders of today must open the door and give newer leaders the freedom to lead, even when this involves making mistakes."
http://bit.ly/X55l5w

Good quick advise for Doctors online.

Good quick advise for Doctors online.
http://browneknows.com/physician-guidelines-for-building-an-online-presence/

Policies for Healthy Social Participation

Policies for Healthy Social Participation
Read nearly 20 paraphrased quotes in less than five minutes for a pretty substantial overview of this terrific 45 minute HealthTalk Hangout.  Each paraphrase is linked to a video clip of the original quote.
http://bit.ly/10tiVpy

Creating Online videos to Promote Your Practice

Creating Online videos to Promote Your Practice
PDF
http://bit.ly/Yy6apB

I agree +Nick Dawson, possibly the best You Tube video ever posted by a Hospital on YouTube.

I agree +Nick Dawson, possibly  the best You Tube video ever posted by a Hospital on YouTube. Read Mr. Dawson's further comments at http://bit.ly/13C9CEQ

Originally shared by Anneliz Hannan

Empathy

Nick Dawson shared this video with the caption that he didn't have much more to say as it captures the best in health care social media. I agree with Nick and commend Cleveland Clinic  for their profound capture of what quality patient care should be with empathy and listening.

The video is so loud in volume without uttering a single verbal sound.
#healthcare   #hcsm   #patientcare  
http://www.youtube.com/watch?v=cDDWvj_q-o8

Writing a blog?

Writing a blog? 
You may want to consider this disciplined approach.
A sm4hc summary. 
http://www.sm4hc.com/how-to-use-deliberate-practice-when-writing/

Value over Volume

Value over Volume
sm4hc summary of today's Tadd Pullin Hospital Impact post. 
Bottom line? The Affordable Care Act has forever changed healthcare and its marketing.
http://www.sm4hc.com/making-the-marketing-shift-from-volume-to-value/

Looking for content for your website, twitter feed and FB?

Looking for content for your website, twitter feed and FB? 
Check out what the CDC has to offer ...
http://www.sm4hc.com/cdc/

SM4HC members:

SM4HC members:
This is an active, worthy Google Community to consider joining.
Check it out!
Scott

This will be a great meeting. If you are interested in attending please let me know. ktucker@firstlighthomecare.com

This will be a great meeting.  If you are interested in attending please let me know.  ktucker@firstlighthomecare.com
http://mor-of.net/guest_presenter_20132_marketing_panel.html

This is a special sm4hc summary review

This is a special sm4hc summary review 

Join Val Jones Patricia Raymond Brian Ahier Lee Aase Todd Hartley and moderator Kathi Browne as they discuss web-based content in healthcare, how it serves them and saves physicians time. 
http://www.sm4hc.com/contagious-content-in-healthcare/

21st Century skill: Curation

21st Century skill: Curation
Tools to help you keep ahead of the flow of information
http://www.sm4hc.com/online-curation-tools/

HIPAA & Healthcare Marketing

HIPAA & Healthcare Marketing
5 things to remember
A sm4hc quick read summary
http://www.sm4hc.com/hipaa-and-hc-marketing-knowledge-is-power/

Another nice post about G+ fyi ...

Another nice post about G+ fyi ...

Originally shared by martin shervington

Google Plus is Google - the social layer explained!
This video gives you an overview of Google+ and how the social layer goes across so many of Google's products and services.
It includes:
Google Plus is both a social destination and the social layer
Google+ - the social destination
Gmail, related to Google+
Google Search including personalized results and Google authorship
+1 button on the website 
Google Search - an easy 'follow' link for a company with a page (so they are opting in) and you can follow your fans back!
Google Maps and Google Local e.g. reviews and Zagart, event with friends
Can link your Google+ Page to your website - driving traffic to somewhere more intimate
Google+ Page - and links into communities where you can interact with fans
Google adwords, +1s of a page (social extensions turned on) - link straight to your Google+ Page
Google Adwords - +1s on display ads, bottom of the page 
Android, inc. Google Maps 
Google Now
Play, can share with circles music for one complete play
Hangouts, (can invite circles) also using hangouts on air you can do live streams to YouTube 
Youtube - your own channel; hoosing who can 'see' your content and with whom you want to share content, sharing content generally
Drive and documents - sharing folders and collaboration with files
Calendar, and events (able to invite circles as well)
Google Wallet - showing what has been bought
Google Offers
Google Chrome 
Google Chromebook
#commoogling  
http://www.youtube.com/watch?v=pB4P3_KLlMY

10 Tools for Creating Infographics/Visualizations

10 Tools for Creating Infographics/Visualizations
Actually a pretty good list, I especilly like "'#10 Present Me"
------------------------
1. Piktochart      http://app.piktochart.com/themes
2. Easel.ly         http://www.easel.ly/
3. Infogr.am      http://infogr.am/
4. Visual.ly        http://visual.ly/
5. Tableau        http://www.tableausoftware.com/public/how-it-works
6. OmniGraffle  http://www.omnigroup.com/products/omnigraffle/
7. Balsamiq      http://www.balsamiq.com/
8. Make a video  http://bit.ly/Yc2KHI
9. TimelineJS     http://timeline.verite.co/
10. Present.me    http://present.me/
http://mz.cm/XWgsN0

Simple SM Checklist for Healthcare Practices

Simple SM Checklist for Healthcare Practices
Nifty 1-pager
http://bit.ly/11vDDpB

13 Tools to Simplify Your Social Media Marketing

13 Tools to Simplify Your Social Media Marketing
Are you familiar with these tools? If not, you may want to check this out.
Crowdbooster * Buffer * WordPress * Google Alerts * Google Reader * PageLever *( HootSuite * SocialOomph * Zite * Evernote * HobSpot * Discus * NutshellMail * Social Media Examiner 
http://www.sm4hc.com/social-media-tools-sme-list/

FB/YouTube tips from the expert

FB/YouTube tips from the expert
sm4hc quick summary review of this excellent post by industry leader +Amy Porterfield 
http://bit.ly/XWbiR0

Inexpensive lighting for video

Inexpensive lighting for video
Just saw this great article on inexpensive lighting for your videos.
Couldn't not share it with you.
http://bit.ly/11pNSM5

FB Graph and Healthcare

FB Graph and Healthcare
Takeaway: Graph only displays public information. 
http://bit.ly/VUMZp9

The days when Healthcare can ignore social media are drawing to a close.

The days when Healthcare can ignore social media are drawing to a close. For those who need some good talking points, here's a summary of a great article by Lindsey Weintraub .
http://bit.ly/XUtOJw

Waking Up is Hard to Do

Waking Up is Hard to Do
Give yourself to a real treat when you have 2:28 to spare. 
http://bit.ly/XaSq0v

How Online reviews Can Help a Physician

How Online reviews Can Help a Physician
sm4hc summary
http://www.sm4hc.com/how-online-reviews-can-help-a-physician/

Startcut claims to be, "the easiest and fastest way to share and track your videos all over the web and receive...

Startcut  claims to be, "the easiest and fastest way to share and track your videos all over the web and receive awesome video SEO in the process!" The free version allows you to upload 3 videos that then go to 5 destination sites. Non-Commercial only.
http://bit.ly/XG8Tud

HR and social media in the HNS http://bit.ly/10WmuVR

HR and social media in the HNS http://bit.ly/10WmuVR

January 2013 - From the UK for healthcare HR Directors, but actually this 10 page briefing paper contains some pretty good information for anyone within the professional healthcare/social media environment.. 

Briefing discusses four main questions:
-- What is social media?
-- What potential impact will social media have on HR work?
-- How are HR and other NHYS professionals currently using social media?
-- What advise and guidance is available for HR and other NHS professionals?

NHS- National Health Service
http://bit.ly/10WmuVR

5 Ways to Open Your Blog Post

5 Ways to Open Your Blog Post
http://www.sm4hc.com/5-simple-ways-to-open-your-blog-post-with-a-bang/

BHM Welcomes Guest Blogger Brittany Richards - 4 Best Practices for Collecting Out-of-Pocket Patient Fees

BHM Welcomes Guest Blogger Brittany Richards - 4 Best Practices for Collecting Out-of-Pocket Patient Fees
http://www.bhmpc.com/2013/01/4-best-practices-for-collecting-out-of-pocket-patient-fees/

Learn how well you are doing with your online marketing with these four free Hubspot graders (Marketing, Search,...

Learn how well you are doing with your online marketing with these four free Hubspot graders (Marketing, Search, Twitter, FourSqure), plus one more for you eBook.
http://www.sm4hc.com/hubspot-graders/

FB GRAPH SEARCH: Review Content/Privacy Settings now

FB GRAPH SEARCH: Review Content/Privacy Settings now

                                  Quick Summary  

Graph Search makes digging up info about you really easy.
     -- Pages you've "liked" (ie "Drinking Beer" cIrca 2008)
     -- Tagged Photos (with time/location)
     -- "About" (career, relationship status, etc.)

Call to Action: Hide sensitive content. Review privacy settings.
     1.Comb Activity Log
     2. Limit info apps are sharing
     3. Prune your "likes"
     4. Update "About"

FEATURED QUOTE:
"No matter how subtle the piece of information, friends can and will dig it up using Graph Search."
http://bit.ly/Wn8Hk9

Tips on creating awesome content

Tips on creating awesome content
sm4hc summary
http://www.sm4hc.com/how-i-write-awesome-content/

Actually, I found this animation a bit chilling. Not sure I'd share this with my CEO.

Actually, I found this animation a bit chilling. Not sure I'd share this with my CEO.
http://www.youtube.com/watch?v=dfHjSemL2mg

Top Healthcare Compliance Issues for 2013 According to a LinkedIn Poll

Top Healthcare Compliance Issues for 2013 According to a LinkedIn Poll
http://www.bhmpc.com/2013/01/top-healthcare-compliance-issues-for-2013/

You would never consider distributing an amateurish resume.

You would never consider distributing an amateurish resume. If your hospital/healthcare organization's doctors/nurses or administrators are poorly represented on LinkedIn (ie: no profile picture?), then their "online resume" reflects just as poorly not only on them but your organization as well. Check out this hangout to see if it might benefit your online persona.
Presented by +Healthcare Talk  http://bit.ly/W0WGB2
http://BrowneKnows.com/coming-up-how-physicians-can-leverage-linkedin/

BHM Announces New Guest Blogging Relationships Formed #healthcare #BHM #BHMHealthcare #guest_blog

BHM Announces New Guest Blogging Relationships Formed #healthcare   #BHM   #BHMHealthcare   #guest_blog  
http://www.bhmpc.com/2013/01/bhm-announces-new-guest-blogging-relationships/

Just want to say hello to the community!

Just want to say hello to the community!
For more informations about our startup digitalMedLab and our mobile woundcare solution +WoundDesk please visit:
http://digitalmedlab.com

Physician Social Networks at a glance ...

Physician Social Networks at a glance ...

Originally shared by Scott Scowcroft

To go along with Kathi Browne 's post about Personal Health Records, there's a growing movement for Doctors to find secure/flexible options to professionally connect with one another for conversations dealing directly with patients. Here are summaries of six such networks.
http://www.sm4hc.com/6-physician-social-networks-at-a-glance/

We featured your community in our latest blog post! 7 Google Plus Healthcare Communities to Join

We featured your community in our latest blog post! 7 Google Plus Healthcare Communities to Join
http://ow.ly/gKx8G

sm4hc quick read summary: Social Media "Likes" Healthcare

sm4hc quick read summary: Social Media "Likes" Healthcare  
FEATURED QUOTE: “As more people go online to interact with their banks and  make purchases, they want to do this with their doctors, health plans, and condition and disease management as well. Social media has brought an expectation for a different kind of connection that already exists in their daily lives,” Laura Clapper, MD, chief medical officer of the online community OneRecovery. 
http://www.sm4hc.com/advocacy-2/social-media-likes-healthcare-2/

Help in populating your social media content marketing calendar including links to two lists of Health Observances.

Help in populating your social media content marketing calendar including links to two lists of Health Observances. 
http://bit.ly/SmivOK

ICD-10 - Why Do We Need It? #healthcare , #BHM , #ICD10 , #ICD9

ICD-10 - Why Do We Need It? #healthcare ,  #BHM ,  #ICD10 , #ICD9 
http://www.bhmpc.com/2013/01/icd-10-why-do-we-need-it/

sm4hc Summary of a classic ProBlogger post

sm4hc Summary of a classic ProBlogger post
http://bit.ly/UzrhVb

BHM Welcomes Guest Blogger Scott Zimmerman - Digital Disclosing is Saving LIves #ScottZimmerman, #BHMHealthcare , ...

BHM Welcomes Guest Blogger Scott Zimmerman - Digital Disclosing is Saving LIves #ScottZimmerman, #BHMHealthcare , #BHM ,  #Digital  
http://www.bhmpc.com/?p=4363&preview=true

Ever wonder how Healthcare could use Pinterest?

Ever wonder how Healthcare could use Pinterest?
Here are a few sm4hc summary articles on just that topic, including examples.
http://www.sm4hc.com/ideas-for-using-penterest/

When best to post to G+

When best to post to G+
http://timing.minimali.se/

Image Sizes for FB, G+, LI, Twitter, more

Image Sizes for FB, G+, LI, Twitter, more

Originally shared by Guy Kawasaki

(Fri08) Optimal picture sizes for your social-media profiles:

http://www.bitrebels.com/social/the-ultimate-social-media-image-sizing-guide-2-infographics/

Cope with information overload: Gmail Notifications by Community

Cope with information overload:  Gmail Notifications by Community

Originally shared by Peter G McDermott

How to Sort Google+ Gmail Notifications by Community
Follow these simple steps to get back the control you need to effectively manage your notifications without missing anything important.

**IMPORTANT UPDATE: You must use "OR" instead of "or" thanks to John Skeats for pointing out!**

I'm just getting back to my Gmail account after weeks of neglect whilst on vacation. Since the dawn of the communities, if you have had your Google+ notifications filtered into a separate tag in your inbox, you have probably noticed a huge increase in the number of messages.

If you receive a high number of notifications like me, you are probably looking for a way to make sure that you can organize the notification to go back and review them on your own time.

The notification box in the upper right hand corner is cumbersome if you ever let it go above 5 or 10 notifications as it will grey out all of your notifications once you have interacted with one of them. This causes for quite a number of "missed posts" and notifications gone unnoticed.

I worked with Gerwin Sturm in a private community to troubleshoot this issue and design a system to keep your separate notifications sorted, that way your general Google+ notifications aren't intermingled with your community notifications. This is a great help to community moderators.

++++++++++++++++++++++
Here's what you need to do:
++++++++++++++++++++++

   - Create a filter for messages with subject "[Your Community Name]" to skip the inbox and archive into label "Your Community Name"
   - Repeat this process for all of your communities for which you subscribe to updates.
   - Once you have created a filter for each community, create another filter for your general G+ notifications. Create a filter for "From: Google+" with Doesn't Have: "[Your Community Name] OR [Other Community Name]" then label these as "G+ Notifications" 
   - Presto!

After following these steps you should have some very well organized labels and the opportunity to view your notifications by community and on your own time. No more notification chaos!

Lisa Stockwell's tagline is "Communications Consulting and Copywriting for the Healthcare Industry" On January 1st...

Lisa Stockwell's tagline is "Communications Consulting and Copywriting for the Healthcare Industry"  On January 1st  she started a blog. 

There's kind of a thrill to "being  there" at the beginning (a little like Google Communities).  

With that in mind, I'd encourage you to "be there" for Lisa, and if you  feel so inclined, leave a comment of encouragement on her first blog posting.
http://www.lisastockwell.com/blogging-is-like-throwing-a-potluck/#comment-12

Reputation Tools

Reputation Tools
BrandEye and Brandwatch are fee based.
Naymz is free.
Bonus: Jasmine (in comments) shares link to 88 more Social Media and Monitoring tools.
http://bit.ly/UmxSlJ

Scott Stratten Love it when I run across postings like this.

Scott Stratten Love it when I run across postings like this. 
BTW: What's the Streisand Effect?

Originally shared by Scott Stratten

Someone needs to teach the Dentist about the "Streisand Effect"
http://www.komonews.com/news/local/Ore-dentist-sues-patient-for-300000-for-bad-online-review-168275996.html

Quick Read Summary

Quick Read Summary
9 Ways SM Impacts the Business of Healthcare
http://bit.ly/VyLIBP